Day Eight

Marketing & Content

Review and reputation replies

A good review sits unanswered next to a bad one that needs a careful reply.

Common friction points

  • Replying to reviews falls to the bottom of the list every time.
  • A stinging review sits live for weeks because nobody knows what to say.
  • Good reviews never get turned into anything — a testimonial, a post, a case study.

What I can do

  • Draft a reply to every review within a day, good or bad.
  • Get the tone right on a difficult one before you post it.
  • Turn your best reviews into content you can use.
Talk this through →

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