Day Eight

Paid Advertising

Campaign performance in plain English

The reports exist. Nobody has time to translate them.

Common friction points

  • Click-through rate, CPA, ROAS — the numbers exist, the meaning doesn't land.
  • A monthly report gets skimmed and filed, not acted on.
  • You can't tell if a slow week is normal or a warning sign.

What I can do

  • Turn the dashboard into three sentences about what happened.
  • Flag what's worth a closer look before it costs you another month.
  • Compare this month against a normal month, not just against itself.
Talk this through →

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